I seriously think the Academy Awards are losing its relevance. And I say that with great sadness. For many many years the Academy Awards was a huge cultural event. The entire country had a stake in the movies that were nominated and the entire country watched. There were upsets, surprises, streakers, glamour, and in general the Oscarcast was a rollicking entertaining once-a-year event.
The industry supported it. The movies nominated were both artistic and economic triumphs. It was not unusual for the highest grossing film of the year to also win the Oscar for Best Picture of the Year. The songs that won Best Song often became hits on their own and in numerous cases became standards. Who won Best Song in 2018?
Hollywood royalty all showed up whether they were nominated or not. The host had gravitas and guided the evening with class and humor.
And the in-home sport was goofing on the fashion disasters and lusting after the ones who looked spectacular. There was, dare I say? – body shaming. Oscar parties were filled with catty remarks – from everybody. And nobody felt guilty for being a “bad person.”
Compare all of that to now.
Hollywood makes movies for 17-year old boys. That’s their target audience. The movies that today we consider classic would never get made. Instead, studios invest in super hero movies, sequels, cartoons, action-flicks, raunchy comedies – anything to draw the young theatregoer. Then, for two months a year they roll out adult prestige films hoping to win awards. Don’t kid yourself. If there were no more Oscars, these indie offshoots like Fox Searchlight would go away. Studios would make ONLY tent pole fare for Millennials.
So there is a real disconnect between the movies most people see and the movies that get nominated for awards. And there’s nothing the Academy can do about it. They have no say in what gets made. So all they can do is watch their relevance slip away.
And it becomes a vicious circle. Ratings drop because the bulk of movie goers don’t watch or care about the films that are nominated. And members of the Academy are not going to pander to them and start nominating ANT MAN 2 as Best Picture of the year. With lower ratings, the network that paid big bucks for the exclusive rights to air the Oscars gets nervous. And what do nervous networks do?
THEY MEDDLE.
And that’s what ABC has done. Add new categories, give out awards during commercial breaks, hire the creator of FAMILY GUY to host because kids love that show. And every time the Academy goes along and the move backfires (which most do) they lose more and more credibility.
Don’t kid yourself. ABC doesn’t give a shit about the state of the motion picture industry and preserving its excellence – they just care about ratings and making good on their investment. And if you think it’s just ABC you’re wrong. CBS, FOX, and NBC would do the same thing. Do you think Fox wants the two best teams in baseball to compete in the World Series? No. They want the Dodgers vs. the Yankees. Every year. Do you think NBC wants the best athletes in the world to shine in the Olympics? Of course not. They want American athletes to shine. Networks pay outrageous sums for the rights to these big events and understandably want their return. So look out if the event is underperforming. That’s what’s happening big time with the Oscars.
40 million people used to show up every year. This year everyone was publicly pleased because the rating went up from 26.5 million to 29 million. Woot woot! But behind closed doors they’re still saying, “We’re FUCKED and we’ve got to do something! NOW!”
So let’s look back at Sunday’s Oscarcast. Stripped down, no host, tennis players presenting awards, and a bland pleasant movie winning Best Picture. There are already articles in major publications saying it’s the worst Best Picture choice since CRASH. But it’s safe.
And safety now also counts, because in addition to network pressure, the Academy is getting major pressure from diversity and special interest groups – the winners have to be more inclusive. God forbid there’s not enough diverse winners – the Academy gets slammed. So decisions are made with that in mind.
The in-home experience is not as much fun because now if you rag on someone you’re accused of being racist, homophobic, body shaming, etc. Believe me, my reviews were better 20 years ago. It was understood I was being snarky and went for the best joke I could. And no one accused me of being insensitive. Now I self-censor. There are at least three jokes I considered putting in my review that I know are really funny. But I also know I’d get slammed and who needs the aggravation? That's a problem. Readers even blasted me for saying something negative about poor Sam Elliott.
SIDEBAR: Sam Elliott. When you are lucky enough to be nominated for an Academy Award for acting the correct response is gratitude. It's not "Well, it's about time." Let's get real. Sam Elliott has played the same character in everything he's done. He has the same smirk, delivers lines the same way, and has parlayed a nice career out of it. And God bless him. I like Sam Elliott in the right thing. But to suggest that he hasn't been given the respect he deserves -- he ain't Daniel Day Lewis. End of sidebar.
As movies continue to blur lines between theater experiences, streaming services, and television it’s becoming harder and harder to even determine just what a “movie” is. The Academy dodged a bullet this year by not naming ROMA Best Picture. It was made for Netflix and is available right now at your convenience if you’re a Netflix subscriber. Sorry AMC theatres. You know one day, probably soon, a Netflix movie will win Best Picture. And that same movie could win an Emmy. Those lines are blurred too.
So again, and it pains me to say it, the Oscars appear headed in the same direction as newspapers, broadcast television, terrestrial radio, and shopping malls. Eventually the deal with ABC will be up. And if there still IS an ABC as we know it, I doubt they’ll want to re-up. Or if they do, they'll want full control of the broadcast. Then what?
When I started reviewing the Oscars they were still a "thing." I'm happy to continue as long as they still are. Will they be? Will they be fun again? Can I have fun again writing it? Will there be enough people interested in the Oscars to be interested in my review? Let's see how many people listen and then I'll decide about next year. Thanks for understanding.
from By Ken Levine
Comments
Post a Comment