In the '60s and '70s local car dealer commercials were big in California. They would sponsor late night movies and old reruns. A big car dealer in LA was Ralph Williams Ford. Another was Cal Worthington who had several local auto dealerships. Ralph Williams became kind of a national personality when Johnny Carson used to joke about him on THE TONIGHT SHOW.
Ralph originally did his commercials himself but eventually turned the mic over to a great TV pitchman, Chick Lambert. Ralph expanded his empire, opening car dealerships in other places like San Bruno in the San Francisco area. Chick Lambert did those commercials too.
Here's one he obviously made for a blooper reel or the Christmas party. There are some who believed this aired live. It did not. By the '60s these car commercials were pre-taped. There's even a slate at the beginning of the spot.
But it's hilarious and the car commercial you WISH you could see live. Enjoy.
from By Ken Levine
Ralph originally did his commercials himself but eventually turned the mic over to a great TV pitchman, Chick Lambert. Ralph expanded his empire, opening car dealerships in other places like San Bruno in the San Francisco area. Chick Lambert did those commercials too.
Here's one he obviously made for a blooper reel or the Christmas party. There are some who believed this aired live. It did not. By the '60s these car commercials were pre-taped. There's even a slate at the beginning of the spot.
But it's hilarious and the car commercial you WISH you could see live. Enjoy.
from By Ken Levine
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