Rich Brother Robbin who hosts the site reports his listenership is way up during this pandemic. Which makes sense. He contends that research has shown a big reason listeners are attracted to the oldies format is because “it makes them happy.” Rich also sprinkles in classic radio jingles to spice up the sound that much more. And I think now more than ever people are seeking an escape to a happier, more innocent time when the music was fun, you could leave your home, and we had actual intelligent leaders.
For younger listeners who want the same experience but with fun cooking music from the ‘70s, ‘80’s, and ‘90s – there’s GreatBigRadio.com.
And that yearning for comfort and reassurance extends beyond music. Here in Los Angeles, two ‘50s themed restaurants – Bob’s Big Boy and Mel’s Drive In on Sunset – have reinstated car hop service. You sit in your car, a waitress brings your food on trays you attach to your windows. And you eat in your car. The menu is your standard comfort food – burgers, shakes, and entrees covered in gravy. The result: People are flocking to them.
Drive-In theatres are also making a comeback. And you know it’s not because they’re the best way to see a movie. They’re the worst. And you can see movies with far better picture quality and surround sound in your living room. Those clunky speakers you attach to your car window always sound like the muffled voice of the kid at McDonalds when you drive through.
But it’s a chance to get out of the house and relive a more pleasant experience from your past. (Still, bring protection)
So instead of listening to irresponsible press briefing that are costing Americans their lives, I’d much prefer to sing along with Lesley Gore, who expresses my feelings exactly about the longing for retro and the world today. .
“It’s my party and I’ll cry if I want to.”
from By Ken Levine
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