I think this started with commercials. Young actors could make an okay living picking up commercial work. Then in Japan, companies would pay absurd amounts to American stars to be spokesmen for their commercials. And the actors felt the commercials would never be seen here so no one was going to accuse them of selling out, so what the hell? Think: the plot of LOST IN TRANSLATION. Bill Murray is in Japan to film a whiskey commercial.
Eventually, Madison Avenue came calling and started offering commercials to Hollywood stars. We had moved past the era where selling out was a bad thing. So stars became spokespeople squeezing out the brick and mortar actors who just scraped by as it was.
Similarly, voice over work started going to stars. Why hire a seasoned voice over artist who studied for years when you can get Jon Hamm?
And by the way, I don’t begrudge Jon Hamm or the stars who take these deals. Why not? Someone is offering it to you, it’s a lot of money for just a few days work, and if you pass they’ll just ask another star instead. Might as well take it.
Another area where stars have taken over is animation voice over. Here too, gifted voice over actors who have worked for years perfecting their craft are now being replaced by Ellen DeGeneres and Tim Allen. Does Ellen do a good job? Yeah. Could seventeen voice over artists do just as good or better a job? You bet. Will Ellen’s name in the trailer bring people into the theatre? My guess is of course not. So what’s the big whoop in hiring Ellen DeGeneres?
Cartoon voice over people can do many voices, can shade their voices, add nuance. That’s what they do… or at least, did.
How many extra takes are required by stars because they’re not really used to working in animation? Considering the extra money it costs for stars and the extra production time, is it worth it? It is for the producers or, in the case of advertising, the Mad Men who get to meet and hobnob with the stars.
The latest example I’ve found is game show hosting. Yes, it looks easy but there’s an art to hosting a game show. To move things along, be spontaneous, follow the game, make the contestants feel comfortable, read the questions without stumbling – it takes a certain polish and charm. There’s a reason you see the same guys hosting shows over the years. Very few have the necessary skill.
And I’ll tell you who sure doesn’t have the skill – Anthony Anderson or Elizabeth Banks. (To be fair, Alec Baldwin has a flair and is funny and brings a lot to THE MATCH GAME – and it’s a game not to be taken seriously anyway.) Plus, I'm a fan of Anthony Anderson and Elizabeth Banks -- but in the right role, which is not introducing lightening rounds.
That said, I’m sure if ABC had their way, they’d do JEOPARDY by replacing Alex Trebek with Tracee Ellis Ross.
So you want to come to Hollywood and be an actor? You better have a day job and hope that Starbucks doesn't offer barista positions to Ellen.
from By Ken Levine
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